Where do you customers hang out?

That depends, in part, on what you’re selling, of course.

But I can say with certainty they’ll be somewhere on social media.

So, if you’re not engaging with them there, you’re missing a massive opportunity.

It’s fair to say the social media game has changed over the past decade, though.

If you want to be familiar to millions, you need to pay for the privilege – particularly on Facebook, where organic reach has declined even quicker than the pound after one of Boris Johnson’s Brexit votes.

But there are still opportunities. And if you’re in the B2B marketplace, Linkedin is where it’s at.

‘What, that stuffy, boring site where people post about how many awards they’ve won?’

Okay, yes. There is still a fair bit of that. But Linkedin offers incredible organic reach – for very little, if any, cold, hard cash..

That’s as long as you’re putting out the right content that resonates with the people you’re trying to attract, however.

And if you’re not, you’ll just get washed away by the waves of crap content that flood on to the platform daily.

The secret to success on Linkedin is authenticity, honesty and, also, being able to have a good laugh.

And I can help you with all of those things…