What’s the first thought that springs to mind when someone says they’re a blogger?
‘Get a real job, you lazy…’ perhaps?
And you’d be right in some cases, of course.
But blogging in the Search Engine Optimisation (SEO) sense is quite different to India and Arcacia, who write about their lactose intolerance and love of vegan make-up.
Blogging for SEO is all about building up your website’s authority and answering Google search queries from the very people you’re looking to sell to.
A blog is all about giving value, building up a loyal audience and, equally as importantly, entertaining the people who could (and should) become your customers.
But you need to be consistent. That means blogging every week and undertaking keyword research to pinpoint topics where you can answer search intent through your content.
And you probably haven’t got the time for all that.
So, let me do it for you…