// MY PORTFOLIO

COPY I'VE WRITTEN FOR BRILLIANT BUSINESSES

To write good copy, you have to walk in your audience’s shoes.

Who are they? Where do they hang out? What stuff do they like?

If you’re going to talk to them, you need to talk like them… That’s where I come in with a MacBook, a coffee and a conversation.

That’s how I always start when working for any new business – by getting to know them and their marketing copy pains.

Together, we’ll thoroughly research who your audience is and come up with a tone of voice they’ll not only get, but they’ll feel, too.

And that’s the secret of great copy – it makes people feel something.

And when they feel something, action usually follows.

Take a look at my portfolio below to see what I’ve been working on…

SEO CONTENT

MARTIN & CO
I’ve written optimised blog content for Martin & Co, the UK’s largest network of sales and letting agents, since 2018

BROCHURE COPY

PLATINUM PROPERTY PARTNERS
I was commissioned by Platinum Property Partners to write the brochure copy for a new franchise product they were developing, with the project also including the brochure design.

CONCEPTUAL WEBSITE COPY

MONTY’S LARDER
The Dorset Meat Company approached me to work on some conceptual copy for their new dog food brand, Monty’s Larder.

WEBSITE COPYWRITING

FREEMAN COUNSELLING
Well known Dorset counsellor Mike Freeman got in touch to request a full copywriting overhaul for his website and a new tone of voice that better reflected his unique approach to male counselling.

SEO CONTENT

WHITEGATES PROPERTY
I’ve been working on SEO content for Midlands and North West estate agency Whitegates since 2018.

ADVERT COPYWRITING

PLATINUM PROPERTY PARTNERS
I was commissioned by Platinum Property Partners to work on a new print advert concept, which included imagery, design and copywriting.

SEO CONTENT

HARRISON
I worked with renowned global restaurant design, architecture and branding agency Harrison on a series of website blogs after being approached by them on LinkedIn.

CASE STUDIES

THE PROPERTY FRANCHISE GROUP
Alongside SEO content creation for their high street estate agency brands, I was commissioned by The Property Franchise Group to write a series of franchisee case studies.

HOMEPAGE COPY

RAYNER PERSONNEL
One of the UK’s largest specialist recruitment agencies, Rayner Personnel contacted me to work on a new tone of voice and copy for their redesigned website homepage.