Five SEO blogging tips to help you stop boring the tits off your audience
If there’s one thing guaranteed to induce a toxic mix of yawning and confusion in equal measure, it’s SEO.
Three little letters, that’s all.
But three little letters that spark a collective reaching for that solitary bottle of Bombay when someone like me goes off on one about the complexities of Google over a Vegan curry.
A kind of gin-fuelled synchronised swimming routine that also resembles one of those laughable Sunday League set-pieces you see on Lad Bible.
‘So, tell us more about what do you do for a living, Neil? We’re all simply dying to know what you do, dahling…’
Fortunately, this blog isn’t an awkward dinner with people you have nothing in common with and are never likely to.
So, here are five things you should do to make your website copy better and avoid boring your audience to gin tears.
Oh, and here’s a warning for anyone whose blood starts to flow south with excitement as soon as they hear the word ‘Google’: SEO is not all about keywords and links.
Sorry (not sorry).
1. But, yes, keywords are important
If your business sells mugs with Jeremy Corbyn’s face on, then a search term like ‘Jeremy Corbyn mug’ should be in your headings and copy.
But if you place too much focus on keywords in your site copy, it will bore the proverbial thrupenny bits off your audience.
And that’s not good, Nige.
2. Don’t worry too much about word counts
Every performance marketing agency in the land will tell you that word count in your blog posts is key.
‘Two thousand words minimum, or you won’t rank…’
Okay, but who wants to read a couple of thousand words on a topic that is drier than nan’s kiss after a couple of Christmas day sherries?
You need to rub Google’s underbelly, of course, so 100 incoherent words just won’t cut it.
But what’s the point in ranking highly if your audience is bored to tears once they land on your blog?
Do enough. But not too much, unless your topic really warrants it.
3. So, pick the right topics
This is common sense, really.
But copy on so many websites is stuffed with unnatural keywords and is all a bit me, me me.
Nobody cares about you. Sorry, but it’s true.
Write the things that your audience wants to read – and that ain’t stuff that revolves around you, Nige.
Always focus on helping the reader. Help to relieve their pains and make them rate you as highly as you rank.
4. Give everything away
No, not that story about what happened in Magaluf 1997. We don’t speak of that.
Think, firstly, about why your audience is frantically typing a bunch of random words into the Google search bar.
It’s because they want answers.
So, give them answers. And most importantly, don’t leave anything behind.
5. Write how you speak
I bang on about this a lot.
You know your shit, you really do.
So, why, when you write about the stuff you know do the collective arses of your audience contract like they’re on a Scrabble-themed night out with a copywriter?
I don’t know you, obvs.
But I bet when you talk about what you do, you’re engaging, knowledgeable, packed full of value and, most importantly, entertaining.
So, you know what to do…