I’m a freelance copywriter, former journalist and editor who spent almost two decades in newspapers.
I won a few awards and had far too many laughs and drunken nights out with brilliant people to mention.
But in 2017 I realised the news game was up, so ran for the hills and wrote a book.
Since then I’ve been creating, supplying, advising on and strategising over copy and content marketing for a whole host of businesses.
I’m a lover of honest, authentic and believable copy in an age when consumers of content have never been more aware of, and less likely to engage with, the piles of crap swilling about on t’internet.
The noise on social media, in particular, has never been louder.
Breaking through that noise has never been harder.
But it is possible to be heard. You just have to know your audience, know what they love, know what they hate and, most importantly, be brave with the things you say.
I don’t claim to be an ‘expert’ as, frankly, there’s no such thing – particularly in the fields of copy and content.
Yes, that’s despite the thousands of copy and content ‘experts’ on LinkedIn.
I’m not a guru. I don’t hustle like Gary Vee.
But if you fancy going through your content strategy, or the copy on your website, then it won’t cost you anything other than some time, an opinion of your own to go along with mine and a cup of coffee.
Obviously I like to be paid for the words I write. Probably worth pointing that out at this juncture.
But there are only two options on the ‘Get in Touch‘ page, so you’ve got no excuse really…