HOW TO WRITE COPY THAT MAKES PEOPLE CRY

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TIME TO BE HONEST...

The copy on your website is pretty vanilla, isn’t it? It’s the same as everyone else’s, it’s poorly optimised and it just makes your business sound, well, boring, frankly.

The thing is, you’re not boring and neither is your business. You just need the right words.

You’ve got 15 seconds to capture a customer’s attention on your website.

So…

SO, WHAT MAKES GOOD COPY THEN, CLEVER BOLLOCKS?

To write good copy, you have to walk in your audience’s shoes.

Who are they? Where do they hang out? What stuff do they like?

If you’re going to talk to them, you need to talk like them… That’s where I come in with a MacBook, a coffee and a conversation.

Together, we’ll thoroughly research who your audience is and come up with a tone of voice they’ll not only get, but they’ll feel, too.

And that’s the secret of great copy – it makes people feel something.

And when they feel something, action usually follows.

TIME TO BE HONEST...

The copy on your website is pretty vanilla, isn’t it? It’s the same as everyone else’s, it’s poorly optimised and it just makes your business sound, well, boring, frankly.

The thing is, you’re not boring and neither is your business. You just need the right words.

You’ve got 15 seconds to capture a customer’s attention on your website.

So…

SO, WHAT MAKES GOOD COPY THEN, CLEVER BOLLOCKS?

To write good copy, you have to walk in your audience’s shoes.

Who are they? Where do they hang out? What stuff do they like?

If you’re going to talk to them, you need to talk like them… That’s where I come in with a MacBook, a coffee and a conversation.

Together, we’ll thoroughly research who your audience is and come up with a tone of voice they’ll not only get, but they’ll feel, too.

And that’s the secret of great copy – it makes people feel something.

And when they feel something, action usually follows.

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COPY I CAN WRITE FOR YOU

SEO CONTENT

You can have a block after block of amazing, emotion-fuelled copy on your website that really makes your customers feel loved and fuelled to take an action.

But if it’s not optimised for search engines, those lovely people won’t be able to find you.

BLOG CONTENT

SEO is a long game and if you’re going to beat the competition, you need a weekly blog.

It should be optimised. But it should also entertain and show personality, because it was solely about keywords, that would be really dull, wouldn’t it?

SOCIAL CONTENT

Linkedin offers massive organic reach opportunities and a chance to show off your personality and grow your personal brand.

Slide decks, articles and reactive posts can all help you stand out from the millions of people who fill the space with, basically, not very good content at all.

PRINT MEDIA

It’s not all about digital. Brochures, flyers and posters all need great copy if they’re going to be effective.

Amazing copy isn’t always long form, either.

The right three words on a poster above a toilet can have the same impact as 1,000 on a website blog page.

THE BRILLIANT PEOPLE I'VE WRITTEN FOR

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